Ethical consumption intention in Japan 2020, by product type

Published by C. Diep, May 25, 2021
According to a survey conducted in November 2020 in Japan, almost 48 percent of respondents stated their intention to consume ethically in regard to food products. Ethical consumption refers to consumption while taking note of social issues and supporting businesses addressing such issues.

Intention of ethical consumption in Japan as of November 2020, by product category

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Release date

March 2021

Region

Japan

Survey time period

November 18 to 25, 2020

Number of respondents

1,000 respondents

Age group

10-79 years

Special properties

multiple answers allowed

Method of interview

Online survey

Supplementary notes

Original question: "Among the following categories, please tell us, for which you have experienced or intent to experience ethical consumption?"

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