While Russian customers had a clear preference for shopping perfumes in traditional stores, their online spending on such purchases was somewhat higher than in offline ones. The highest average spending on perfumes through the internet was marked in customer clusters between 45 and 59 years, with an average receipt of more than 2.9 thousand Russian rubles.
Average receipt in online and offline perfumery stores in Russia in 2021, by age group
(in Russian rubles)
Characteristic
Traditional stores
Online stores
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Methodology: a multistage and stratified sample of the Russian population by gender, age, and the type of population center – representing eight federal districts, 46 regions, and more than 200 population centers
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Deloitte. (June 25, 2021). Average receipt in online and offline perfumery stores in Russia in 2021, by age group (in Russian rubles) [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1060114/perfume-customer-distribution-by-age-and-store-russia/
Deloitte. "Average receipt in online and offline perfumery stores in Russia in 2021, by age group (in Russian rubles)." Chart. June 25, 2021. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1060114/perfume-customer-distribution-by-age-and-store-russia/
Deloitte. (2021). Average receipt in online and offline perfumery stores in Russia in 2021, by age group (in Russian rubles). Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1060114/perfume-customer-distribution-by-age-and-store-russia/
Deloitte. "Average Receipt in Online and Offline Perfumery Stores in Russia in 2021, by Age Group (in Russian Rubles)." Statista, Statista Inc., 25 Jun 2021, https://www.statista.com/statistics/1060114/perfume-customer-distribution-by-age-and-store-russia/
Deloitte, Average receipt in online and offline perfumery stores in Russia in 2021, by age group (in Russian rubles) Statista, https://www.statista.com/statistics/1060114/perfume-customer-distribution-by-age-and-store-russia/ (last visited September 01, 2024)
Average receipt in online and offline perfumery stores in Russia in 2021, by age group (in Russian rubles) [Graph], Deloitte, June 25, 2021. [Online]. Available: https://www.statista.com/statistics/1060114/perfume-customer-distribution-by-age-and-store-russia/