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Average spending on perfumes in Russia 2020, by age and store type

While Russian customers had a clear preference for shopping perfumes in traditional stores, their online spending on such purchases was almost twice as high as for offline ones. The highest average spending on perfumes through the internet was marked in customer clusters between 30 and 44 years, with an average receipt of approximately 2.7 thousand Russian rubles.

Average receipt in online and offline perfumes stores in Russia in 2020, by age group

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Source

Release date

October 2020

Region

Russia

Survey time period

2020

Number of respondents

1,600 respondents

Age group

16 years and older

Special properties

Internet users

Method of interview

Online survey

Supplementary notes

Methodology: a multistage and stratified sample of the Russian population by gender, age, and the type of population center – representing eight federal districts, 46 regions, and at least 250 population centers

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Statistics on "Cosmetics and body care in Russia"

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