Important factors for cosmetics online shopping in Russia 2021

Published by A. Melkadze, Aug 22, 2022
Discounts and large selection of products were the most important factors for Russian women when shopping for cosmetics online as of April 2021, each supported by 69 percent of respondents. Other key factors included free delivery and availability of product description on the website.

Most important factors when shopping cosmetics online in Russia as of April 2021

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Source

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Release date

June 2021

Region

Russia

Survey time period

April 2021

Number of respondents

300 respondents

Age group

18-40 years

Special properties

Female cosmetics users

Method of interview

Online survey

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Statistics on " Cosmetics market in Russia "

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Overview

8

Skin and personal care

4

Fragrances

3

Pharmaceutical cosmetics

6

Retail and e-commerce

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International trade

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Consumer preferences

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