Important factors for cosmetics online shopping in Russia H1 2020

Free delivery and discounts were the most important factors for Russian women when shopping for cosmetics online as of the first half of 2020, each supported by 69 percent of respondents. Other key factors included availability of product description on the website and large selection of products.

Most important factors when shopping cosmetics online in Russia in 1st half of 2020

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Sources

Release date

July 2020

Region

Russia

Survey time period

May to June 2020

Number of respondents

300 respondents

Age group

18-40 years

Special properties

Female cosmetics users

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Statistics on "Cosmetics industry in Russia"

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