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Leading online shopping portals among non-Millennials in China 2017, by category

Published by
Yihan Ma,
Dec 17, 2020
The statistic shows the most popular online shopping portals among non-Millennials in China in 2017, by category. According to the result of a survey, around 46 percent of the survey respondents used the Chinese e-commerce platform Tmall to shop online.

Most popular online shopping portals among non-Millennials in China in 2017, by category

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Release date

December 2017

Region

China

Survey time period

September 2017

Number of respondents

3,004 respondents

Special properties

Mainland China consumers

Supplementary notes

Millennials: born after 1985.
Among the respondents, 67 percent were Millennials with an even split between those born between 1985 - 1989 and those born after 1990.

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