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Black Panther movie viewership in the U.S. 2018, by ethnicity
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Black Panther movie viewership in the U.S. 2018, by ethnicity
Viewership of Marvel’s Black Panther in its opening weekend in the United States in February 2018, by ethnicity
by Amy Watson,
last edited
Aug 9, 2019
In the film’s opening weekend, African Americans accounted for around 37 percent of all ticket buyers for Marvel’s ‘Black Panther’. Although the film was eagerly anticipated by all audiences, African American movie fans were particularly interested in the film beforehand due to its casting decisions and its commentary on social justice. Only 13 percent of African-Americans stated that they never planned to watch the film.
What is ‘Black Panther’?
‘Black Panther’ is a superhero film which takes place in the Marvel Cinematic Universe, and follows main character T’Challa whilst addressing themes such as institutional bias and oppression. African American consumers were especially keen to see the movie as a result of the amount of black cast members, with 46 percent citing this as a reason for watching the movie. The actors and actresses excelled in their respective roles and the film came away with seven Academy Award nominations, marking the first time that a superhero movie was nominated for Best Picture.
The Marvel Cinematic Universe
The Marvel Cinematic Universe (MCU) mentioned above encompasses ‘Black Panther’ as well as the four ‘Avengers’ films, around 20 other individual superhero films, multiple television series, short films and comic books. MCU is the highest grossing film franchise of all time, with its box office revenues dwarfing those of other top franchises like Star Wars, Harry Potter and James Bond. Box office revenue for a single Marvel film frequently approaches or surpasses the billion dollar mark, and numerous further potentially lucrative films and projects are already in the works.
Viewership of Marvel’s Black Panther in its opening weekend in the United States in February 2018, by ethnicity
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by Amy Watson,
last edited
Aug 9, 2019
In the film’s opening weekend, African Americans accounted for around 37 percent of all ticket buyers for Marvel’s ‘Black Panther’. Although the film was eagerly anticipated by all audiences, African American movie fans were particularly interested in the film beforehand due to its casting decisions and its commentary on social justice. Only 13 percent of African-Americans stated that they never planned to watch the film.
What is ‘Black Panther’?
‘Black Panther’ is a superhero film which takes place in the Marvel Cinematic Universe, and follows main character T’Challa whilst addressing themes such as institutional bias and oppression. African American consumers were especially keen to see the movie as a result of the amount of black cast members, with 46 percent citing this as a reason for watching the movie. The actors and actresses excelled in their respective roles and the film came away with seven Academy Award nominations, marking the first time that a superhero movie was nominated for Best Picture.
The Marvel Cinematic Universe
The Marvel Cinematic Universe (MCU) mentioned above encompasses ‘Black Panther’ as well as the four ‘Avengers’ films, around 20 other individual superhero films, multiple television series, short films and comic books. MCU is the highest grossing film franchise of all time, with its box office revenues dwarfing those of other top franchises like Star Wars, Harry Potter and James Bond. Box office revenue for a single Marvel film frequently approaches or surpasses the billion dollar mark, and numerous further potentially lucrative films and projects are already in the works.
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- Release date
- February 2018
- Region
- North America, United States
- Survey time period
- February 16 to February 19, 2018
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- Release date
- February 2018
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- Region
- North America, United States
- Survey time period
- February 16 to February 19, 2018
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Superhero movies
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Statistics on "Superhero movies"
- Overview
The most important statistics
- Highest grossing film franchises and series worldwide as of March 2019 (in billion U.S. dollars)Highest grossing film franchises and series 2019
- Box office revenue of the most successful movie franchises in North America as of April 2019 (in million U.S. dollars)Most successful movie franchises in North America 2019
- Average box office revenue of different movie sources in North America from 1995 to 2018 (in million U.S. dollars) Movie sources in North America from 1995 to 2018, by average box office revenue
- All time domestic box office revenue* of the highest grossing movies based on comics in North America as of March 2019 (in million U.S. dollars)All time top 10 movies based on comics in North America
- Best-selling comic books in North America in 2018 (in thousands of units)Best-selling comic books in North America 2018
- Best-selling graphic novels in North America in 2018 (in thousands of units)Best-selling graphic novels in North America 2018
- Box office
The most important statistics
- Combined annual domestic box office revenue of superhero movies from 1978 to 2019 (in million U.S. dollars)Superhero movies: domestic box office revenue
- Global box office revenue of DC comics movies from 2004 to 2019 (in million U.S. dollars)DC comics movies: box office revenue 2004-2019
- Box office revenue of female superheroes in the United States as of February 2019 (in million U.S. dollars)Domestic box office revenue female superheroes U.S. 2019
- Box office revenue of the X-Men movie series in North America and worldwide as of 2018, by movie (in million U.S. dollars)X-Men series: domestic and global box office revenue 2018
- Box office revenue of the Hellboy series worldwide as of 2018 (in million U.S. dollars)Box office revenue of Hellboy worldwide 2018
- Viewers
The most important statistics
- Share of adults who have watched a superhero film in a movie theater in the past year in the United States as of February 2019, by age groupSuperhero movie viewers in theaters in the U.S. 2019, by age group
- Public opinion on superhero movies in the United States as of February 2019Attitudes to superhero movies in the U.S. 2019
- Public opinion on superhero movies in the United States as of February 2019, by age groupAttitudes to superhero movies in the U.S. 2019, by age group
- Share of adults who consider themselves fans of superhero movies in the United States as of February 2019, by age groupFans of superhero movies in the U.S. 2019, by age group
- How much does the comic book franchise associated with the film impact your decision to see a superhero movie?Comic book franchise impact on the decision to see a superhero movie U.S. 2018
- How much do critic reviews impact your decision to see a superhero movie?Critic reviews: impact on the decision to see a superhero movie U.S. 2018
- How much do the superheroes in the film impact your decision to see a superhero movie?Superheroes in films: impact on the decision to see a superhero movie U.S. 2018
- Impact of the quality of trailers on viewers’ decision to see a superhero movie in the United States as of April 2018, by age Quality of trailers impact on the decision to see a superhero movie by age U.S. 2018
- Marvel
The most important statistics
- Opening weekend box office revenue of Marvel Movies in North America as of 2018 (in million U.S. dollars)Opening weekend revenue of Marvel Movies 2018
- Production costs and global box office revenue of selected Marvel Comics movies from 2002 to 2019 (in million U.S. dollars)Marvel Comics films: production costs and global box office revenue 2002-2019
- Share of consumers who have watched selected Marvel Studios superhero films in the United States as of February 2018, by ageMarvel Studios movie viewership in the U.S. 2018, by age
- Viewership of Marvel’s Black Panther in its opening weekend in the United States in February 2018, by genderBlack Panther movie viewership in the U.S. 2018, by gender
- Viewership of Marvel’s Black Panther in its opening weekend in the United States in February 2018, by ethnicityBlack Panther movie viewership in the U.S. 2018, by ethnicity
- Contributing factors for watching Marvel’s Black Panther in the United States as of February 2018, by ethnicityContributing factors for watching Black Panther in the U.S. 2018, by ethnicity
- Public preference between Marvel movies and DC Comics movies in the United States as of August 2017Marvel vs. DC viewer preference 2017
- Level of familiarity with Marvel's 'Avengers' movie franchise in the United States as of February 2019, by age groupFamiliarity with Marvel's 'Avengers' movies in the U.S. 2019, by age group
- Characters
The most important statistics
- Share of adults who can relate to characters in superhero movies in the United States as of February 2018 Relatability of characters in superhero movies in the U.S. 2018
- Favorability of Marvel's Avengers: Infinity War characters in the United States as of April 2018Favorability of Marvel superheroes in the U.S. 2018
- Favorability of Spider-Man in the United States as of April 2018 Spider-Man favorability in the U.S. 2018
- Favorability of Thor in the United States as of April 2018Thor favorability in the U.S. 2018
- Favorability of Iron Man in the United States as of April 2018 Iron Man favorability in the U.S. 2018
- Favorability of the Incredible Hulk in the United States as of April 2018 Incredible Hulk favorability in the U.S. 2018
- Favorability of the Black Panther in the United States as of April 2018 Black Panther favorability in the U.S. 2018
- Preference between Batman and Robin in the United States as of March 2017Preference between Batman and Robin in the U.S. 2017
- Representation
The most important statistics
- Share of adults who believe superhero movies don’t tend to be very diverse in the United States as of March 2019Public opinion on the diversity of superhero movies in the U.S. 2019
- Public opinion on whether superhero movies should have more characters that represent minorities in the United States as of April 2019Representation of minorities in superhero movies U.S. 2019
- Public opinion on whether superhero movies should have more characters that represent LGBTQ people in the United States as of April 2019Representation of LGBTQ people in superhero movies U.S. 2019
- Public opinion on whether superhero movies should have more characters that represent African people in the United States as of April 2019, by ethnicityRepresentation of African people in superhero movies U.S. 2019, by ethnicity
- Public opinion on whether superhero movies should have more characters that represent Black people in the United States as of April 2019Representation of Black people in superhero movies U.S. 2019
- Public opinion on whether superhero movies should have more characters that represent Muslims in the United States as of April 2019Representation of Muslims in superhero movies U.S. 2019
- Public opinion on whether superhero movies should have more characters that represent Asian people in the United States as of April 2019Representation of Asian people in superhero movies U.S. 2019
- Public opinion on whether superhero movies should have more characters that represent White people in the United States as of April 2018Public opinion on superhero movies having more white characters U.S. 2018
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Statistics
- Marvel Studios movie viewership in the U.S. 2018, by gender
- Marvel's Black Panther viewership plans in the U.S. 2018
- Marvel's Black Panther viewership plans in the U.S. 2018, by age
- Marvel's Black Panther viewership plans in the U.S. 2018, by ethnicity
- Contributing factors for watching Marvel's Black Panther in the U.S. 2018
- Public awareness about the Marvel Studios’ movie "Black Panther" in the U.S. 2018
- Captain America favorability in the U.S. 2018
- Intentions of watching Avengers: Endgame in the U.S. 2019
- Most interesting characters in Avengers: Endgame in the U.S. 2019
- Comic book franchise impact on the decision to see a superhero movie by age U.S. 2018
- Readership of Black Panther comics in the U.S. 2018, by age
- Effect of diversity on the viewership of superhero movies in the U.S. 2019
- Relatability of characters in superhero movies in the U.S. 2018, by age
- African-American household's average shopping basket size by store type 2014
- Hairstyle preferences among black consumers in the U.S. in 2017
- Italy: movies watching distribution 2017, by platform
- Number of Black owned businesses in the U.S. 1972-2012
- Black customer expenditure as a percentage of non-Black in the U.S. 2010
Studies
- Marvel
- Superhero movies
- Film industry in Sweden
- Star Wars
- Film industry in Finland
- Facts & Figures 2019 - Danish Film Institute
- Film industry in Norway
- Film på bio i Norden
- Facts & Figures 2018 - Danish Film Institute
- Hur ser barn på svensk film?
- Norwegian Film Institute – Facts & Figures 2015
- Norwegian Film Institute – Facts & Figures 2016
- Facts & Figures 2017 - Danish Film Institute
Statistics on "Superhero movies"
- Highest grossing film franchises and series worldwide as of March 2019 (in billion U.S. dollars)
- Box office revenue of the most successful movie franchises in North America as of April 2019 (in million U.S. dollars)
- Average box office revenue of different movie sources in North America from 1995 to 2018 (in million U.S. dollars)
- All time domestic box office revenue* of the highest grossing movies based on comics in North America as of March 2019 (in million U.S. dollars)
- Best-selling comic books in North America in 2018 (in thousands of units)
- Best-selling graphic novels in North America in 2018 (in thousands of units)
- Combined annual domestic box office revenue of superhero movies from 1978 to 2019 (in million U.S. dollars)
- Global box office revenue of DC comics movies from 2004 to 2019 (in million U.S. dollars)
- Box office revenue of female superheroes in the United States as of February 2019 (in million U.S. dollars)
- Box office revenue of the X-Men movie series in North America and worldwide as of 2018, by movie (in million U.S. dollars)
- Box office revenue of the Hellboy series worldwide as of 2018 (in million U.S. dollars)
- Share of adults who have watched a superhero film in a movie theater in the past year in the United States as of February 2019, by age group
- Public opinion on superhero movies in the United States as of February 2019
- Public opinion on superhero movies in the United States as of February 2019, by age group
- Share of adults who consider themselves fans of superhero movies in the United States as of February 2019, by age group
- How much does the comic book franchise associated with the film impact your decision to see a superhero movie?
- How much do critic reviews impact your decision to see a superhero movie?
- How much do the superheroes in the film impact your decision to see a superhero movie?
- Impact of the quality of trailers on viewers’ decision to see a superhero movie in the United States as of April 2018, by age
- Opening weekend box office revenue of Marvel Movies in North America as of 2018 (in million U.S. dollars)
- Production costs and global box office revenue of selected Marvel Comics movies from 2002 to 2019 (in million U.S. dollars)
- Share of consumers who have watched selected Marvel Studios superhero films in the United States as of February 2018, by age
- Viewership of Marvel’s Black Panther in its opening weekend in the United States in February 2018, by gender
- Viewership of Marvel’s Black Panther in its opening weekend in the United States in February 2018, by ethnicity
- Contributing factors for watching Marvel’s Black Panther in the United States as of February 2018, by ethnicity
- Public preference between Marvel movies and DC Comics movies in the United States as of August 2017
- Level of familiarity with Marvel's 'Avengers' movie franchise in the United States as of February 2019, by age group
- Share of adults who can relate to characters in superhero movies in the United States as of February 2018
- Favorability of Marvel's Avengers: Infinity War characters in the United States as of April 2018
- Favorability of Spider-Man in the United States as of April 2018
- Favorability of Thor in the United States as of April 2018
- Favorability of Iron Man in the United States as of April 2018
- Favorability of the Incredible Hulk in the United States as of April 2018
- Favorability of the Black Panther in the United States as of April 2018
- Preference between Batman and Robin in the United States as of March 2017
- Favorite characters created by Stan Lee according to adults in the United States as of November 2018
- Share of adults who believe superhero movies don’t tend to be very diverse in the United States as of March 2019
- Public opinion on whether superhero movies should have more characters that represent minorities in the United States as of April 2019
- Public opinion on whether superhero movies should have more characters that represent LGBTQ people in the United States as of April 2019
- Public opinion on whether superhero movies should have more characters that represent African people in the United States as of April 2019, by ethnicity
- Public opinion on whether superhero movies should have more characters that represent Black people in the United States as of April 2019
- Public opinion on whether superhero movies should have more characters that represent Muslims in the United States as of April 2019
- Public opinion on whether superhero movies should have more characters that represent Asian people in the United States as of April 2019
- Public opinion on whether superhero movies should have more characters that represent White people in the United States as of April 2018
- Public opinion on whether superhero movies should have more characters that represent immigrants in the United States as of April 2019
- Share of consumers who have watched selected Marvel Studios superhero films in the United States as of February 2018, by gender
- When, if ever, do you plan on watching Black Panther?
- Share of consumers who plan on watching Marvel’s Black Panther in the United States as of February 2018, by age
- Share of consumers who plan on watching Marvel’s Black Panther in the United States as of February 2018, by ethnicity
- Which, if any, of the following factors contribute to your interest in seeing Marvel’s Black Panther?
- Have you heard of the new Marvel Studios’ movie, Black Panther?
- Favorability of Captain America in the United States as of April 2018
- Share of adults who plan to watch Avengers: Endgame in the United States as of March 2019
- Share of adults interested in seeing selected characters in Avengers: Endgame in the United States as of March 2019
- Impact of the comic book franchise on viewers’ decision to see a superhero movie in the United States as of April 2018, by age
- Readership of Marvel’s Black Panther comics in the United States as of February 2018, by age
- Share of adults who would watch more superhero movies if they were more diverse in the United States as of March 2019
- Share of adults who can relate to characters in superhero movies in the United States as of February 2018, by age
- Average shopping basket ring per trip of African-American households in the United States in 2014, by store type* (in U.S. dollars)
- Hairstyles worn by black consumers in the United States as of 2017*
- Average daily share* of audience watching movies in Italy in 2017, by platform
- Number of Black or African American owned businesses in the United States from 1972 to 2012
- What categories does African-American households spend more money on compared to the rest of the nation in 2010?
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