A box office is the place where tickets to events - such as movies or theatrical plays - are sold, although today the term is most often used in the film industry as an indicator of the success of a movie. Box office revenue is the amount of money raised by ticket sales; a movie that “does well at the box office” attracts many people and generates a good amount of revenue. In the United States, box office data is closely monitored and reported for the domestic market (U.S. and Canada) and on a global basis.
The most successful box office movie of all time in terms of box office revenue is Avengers: Endgame, a Marvel film which accumulated around 2.8 billion dollars in revenue around the world. The film just edged out James Cameron’s Avatar, which had remained at the top of the list for around a decade prior to Endgame’s release. Avengers: Endgame also boasts the biggest opening weekend of all time, a metric which is of interest to both critics and casual movie fans, and often provides a strong signal as to the future success of the movie. Another interesting aspect of the film industry is the importance of the summer box office. Total summertime box office revenues often eclipse the values of all three other seasons combined.
While there will always be a huge market for standalone stories in the film industry, producers have begun to notice the advantages of creating franchises that span multiple movies and utilize recurring characters and settings. Some of the highest grossing franchises of all time are the Marvel Cinematic Universe, the Star Wars franchise, and the Harry Potter films, each of which has grossed billions of U.S. dollars in box offices around the world. In a franchise setting, gaining consumer interest for one film often provides some degree of spillover interest into related films and helps introduce viewers to similar content that they may have otherwise missed.
Despite the fact that film attendance has fallen since the early 2000’s, box office numbers have remained competitive and the recent box office success of various Marvel and Star Wars films has signaled a healthy yet evolving market. Despite growing competition from video streaming platforms and other at-home movie viewing options, people in the United States still seem to value the experience of seeing a film in a theatre.
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In the following 4 chapters, you will quickly find the 28 most important statistics relating to "Box Office in the U.S.".