Movie attendance in the United States hit its peak in the early to mid 2000s. In 2002, 1.58 billion movie tickets were sold compared to 1.19 billion in 1990 and 1.34 billion in 2010. Total box office revenue has continuously increased, though, mainly due to rising ticket prices: inflation and the introduction of 3D movies brought ticket prices up from $4.23 in 1990 to $8.65 in 2016. The number of cinema sites in the U.S. has decreased since the mid-nineties but has been virtually stable for the last 5 years. The biggest cinema circuits in the U.S. are Regal and AMC with 564 and 379 sites respectively.
The most successful movie at the box office, both internationally and domestically, was James Cameron’s "Avatar", with international box office revenue of 2.78 billion U.S. dollars. Notably, the second-most successful movie was also directed by James Cameron: his "Titanic" from 1997 earned 2.19 billion dollars at box offices around the world. The most successful movie of 2016 in North America was "Rogue One: A Star Wars Story", highlighting the triumphant return of one of the most successful movie franchises of all time. Another film from the same franchise, namely "Star Wars: The Force Awakens", also posted the most successful opening weekend in history, earning almost 248 million dollars at the domestic box office in its first three days. Weekend box office revenue is highly relevant in the United States. Opening weekend performance of new releases is closely monitored and can often decide the fate of a movie.