U.S. user willingness to pay premium fees for online dating 2018, by age

Users willingness to pay for premium fees for dating apps or services in the United States as of January 2018, by age

U.S. user willingness to pay premium fees for online dating 2018, by age This statistic presents the share of U.S. dating app users who were willing to pay for premium features on dating apps or websites, by age. During the January 2018 survey period, across all age groups, most dating app users stated that they would not pay premium fees, with 45 percent of users ranging from 18 to 29 years stating such outcome, and 55 percent of 45 to 54 year olds similarly.
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Users willingness to pay for premium fees for dating apps or services in the United States as of January 2018, by age

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18-29 years30-44 years45-54 years55-64 years
I currently do17%15%10%5%
I don't currently, but I would in the future13%12%5%8%
I don't currently, but I have in the past15%23%20%17%
I would not45%44%55%58%
Don't know / no opinion10%6%10%11%
18-29 years30-44 years45-54 years55-64 years
I currently do17%15%10%5%
I don't currently, but I would in the future13%12%5%8%
I don't currently, but I have in the past15%23%20%17%
I would not45%44%55%58%
Don't know / no opinion10%6%10%11%
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This statistic presents the share of U.S. dating app users who were willing to pay for premium features on dating apps or websites, by age. During the January 2018 survey period, across all age groups, most dating app users stated that they would not pay premium fees, with 45 percent of users ranging from 18 to 29 years stating such outcome, and 55 percent of 45 to 54 year olds similarly.
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Release date
February 2018
Region
United States
Survey time period
January 18 to 20, 2018
Number of respondents
644 respondents
Age group
18 years and older
Special properties
internet users who have used a dating app / service
Method of interview
Online survey
Supplementary notes
Original question: Would you pay for premium features on dating apps or services? (Among those who have used a dating app/service)
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