U.S. user willingness to pay premium fees for online dating 2018, by ethnicity

Users willingness to pay for premium fees for dating apps or services in the United States as of January 2018, by ethnicity

U.S. user willingness to pay premium fees for online dating 2018, by ethnicity This statistic presents the share of U.S. dating app users who were willing to pay for premium features on dating apps or websites, by ethnicity. During the January 2018 survey period, across all ethnicity groups, most dating app users stated that they would not pay premium fees, with 36 percent of Hispanic users stating such outcome, and 55 percent of those under other ethnicity expressing similarly.
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Users willingness to pay for premium fees for dating apps or services in the United States as of January 2018, by ethnicity

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WhiteHispanicAfrican AmericanOther
I currently do10%32%20%15%
I don't currently, but I would in the future9%12%16%10%
I don't currently, but I have in the past20%15%16%13%
I would not53%36%37%55%
Don't know / no opinion8%5%11%7%
WhiteHispanicAfrican AmericanOther
I currently do10%32%20%15%
I don't currently, but I would in the future9%12%16%10%
I don't currently, but I have in the past20%15%16%13%
I would not53%36%37%55%
Don't know / no opinion8%5%11%7%
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This statistic presents the share of U.S. dating app users who were willing to pay for premium features on dating apps or websites, by ethnicity. During the January 2018 survey period, across all ethnicity groups, most dating app users stated that they would not pay premium fees, with 36 percent of Hispanic users stating such outcome, and 55 percent of those under other ethnicity expressing similarly.
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Release date
February 2018
Region
United States
Survey time period
January 18 to 20, 2018
Number of respondents
644 respondents
Age group
18 years and older
Special properties
internet users who have used a dating app / service
Method of interview
Online survey
Supplementary notes
Original question: Would you pay for premium features on dating apps or services? (Among those who have used a dating app/service)
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