Reasons to share hot beverage pictures on social media in Japan 2017

This statistic presents the results of a survey conducted in 2017 about the main reasons why consumers in Japan want to share pictures of their hot beverages on social media or via SNS. The survey revealed that the majority of respondents, almost 64 percent, were not interested in sharing their hot drinks via online platforms. About 14.5 percent of people taking part in the survey felt like posting photos of their hot beverage on social media, if the drink came with latte art or other pretty looking decorations.

Main reasons why consumers in Japan want to share pictures of their hot beverages on social media as of October 2017

Share of respondents
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Source

Release date

November 2017

Region

Japan

Survey time period

September 22 to October 6, 2017

Number of respondents

2,801 respondents

Age group

20 years and older

Special properties

multiple answers allowed

Method of interview

Online survey

Supplementary notes

Original question: "What makes you think that you want to post your hot drink on social media or share it on SNS?"

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Statistics on "Non-alcoholic beverages industry in Japan"

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