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Reasons to share hot beverage pictures on social media in Japan 2017

Main reasons why consumers in Japan want to share pictures of their hot beverages on social media as of October 2017

by Julia Engelmann, last edited Mar 2, 2018
Reasons to share hot beverage pictures on social media in Japan 2017 This statistic presents the results of a survey conducted in 2017 about the main reasons why consumers in Japan want to share pictures of their hot beverages on social media or via SNS. The survey revealed that the majority of respondents, almost 64 percent, were not interested in sharing their hot drinks via online platforms. About 14.5 percent of people taking part in the survey felt like posting photos of their hot beverage on social media, if the drink came with latte art or other pretty looking decorations.
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Main reasons why consumers in Japan want to share pictures of their hot beverages on social media as of October 2017

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Statistics on "Non-alcoholic beverages industry in Japan"
  • Overview
  • Tea
  • Coffee
  • Soft drinks
  • Functional drinks
  • Consumer behavior
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