Canada: actions triggered by magazine advertising 2017, by age group

This statistic shows the most common actions triggered by magazine advertising among readers and buyers in Canada as of July 2017, broken down by age group. The findings show that 57 percent of responding Canadians aged between 18 and 35 years said that they had performed an online search about the product after seeing the ad, and 45 percent had visited the advertiser's website.

Most common actions triggered by magazine advertising among readers and buyers in Canada as of July 2017, by age group

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Sources

Release date

December 2017

Region

Canada

Survey time period

June 9 to July 20, 2017

Number of respondents

1,504 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question asked: Which of the following have you ever done after seeing a magazine ad that captured your attention? Select all that apply.
The qualifications for participants of this study were that the respondents must read magazines at least monthly and/or buy a magazine at least every 2-3 months.

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Statistics on "Magazines in Canada"

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