Reach of magazines in Canada 2014-2019, by age group
In spring 2019, magazines reached 33 percent of Canadians between the ages of 18 and 24 years every week, compared to 37 percent in the previous year. Whilst magazine penetration has generally declined among adults aged 34 or below, it has fluctuated annually among those aged over 55, with 2016 seeing reach of 67 percent, ten percent higher than in 2014.
