Common ways online shoppers worldwide research unfamiliar digital retailers 2019

According to a July 2019 survey among global digital shoppers, 93.4 percent of respondents said that they read customer reviews prior to purchasing from an unfamiliar digital retailer. During the survey period, it was also found that 77.5 percent of respondents compared prices across multiple sellers before making a purchase.

Most common ways for online shoppers worldwide to research an unfamiliar digital retailer before making a purchase as of June 2019

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Release date

September 2019



Survey time period

June 2019

Number of respondents

1,627 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Respondents were adults who shop online at least once a year. Of those surveyed, 137 were from Australia, 455 from Europe, 519 from the U.K. and 516 from the U.S.

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