Try our corporate solution for free!
(212) 419-8286
hadley.ward@statista.com

Common ways online shoppers worldwide research unfamiliar digital retailers 2019

According to a July 2019 survey among global digital shoppers, 93.4 percent of respondents said that they read customer reviews prior to purchasing from an unfamiliar digital retailer. During the survey period, it was also found that 77.5 percent of respondents compared prices across multiple sellers before making a purchase.

Most common ways for online shoppers worldwide to research an unfamiliar digital retailer before making a purchase as of June 2019

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until March 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

September 2019

Region

Worldwide

Survey time period

June 2019

Number of respondents

1,627 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Respondents were adults who shop online at least once a year. Of those surveyed, 137 were from Australia, 455 from Europe, 519 from the U.K. and 516 from the U.S.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "User-generated content"

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.