North American retailers associated benefits with social commerce Q4 2019

The benefit most associated with social commerce by North American retailers was having improved customer communications. During a fourth quarter 2019 survey, 62 percent of responding retailers stated that this was a positive aspect of social commerce. The ability to personalize customer behavior experience based on behavior was ranked second with 49 percent.

Benefits that retailers in North America most associate with social commerce as of 4th quarter 2019

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Sources

Release date

May 2020

Region

North America

Survey time period

Q4 2019

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Statistics on "E-commerce in the United States"

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