• Finland: leading international online shops 2018-2019

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According to a survey from 2019, around 20 percent of Finnish consumers said that they used the online retailer Wish to buy their most recent cross-border purchase. The second most popular online retailer was eBay, with a share of 17 percent of respondents. Meanwhile, less than ten percent of online consumers used Amazon, AliExpress or Zalando for their last purchase from overseas.

Which online retailer did you use to buy your most recent cross-border purchase?

Characteristic	2018	2019
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Release date

January 2020

More information

Region

Finland

Survey time period

October 2019

Number of respondents

1,054 respondents

Age group

16 years and older

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "Please identify which retailer you bought this particular purchase from?"

The source adds the following information: "The total number of respondents in the survey of International Post Corporationin (IPC) was 35,737 from 41 countries. The number of respondents from Finland was 1,054."