As of January 2024, micro-blogging platform X (formerly Twitter) was more popular with men than women, with male audiences accounting for 60.9 percent of global users. Additionally, users between the ages of 25 and 34 were particularly active on X/Twitter, making up more than 38 percent of users worldwide.
How many people use?
Although X/Twitter holds its status as a mainstream social media site, it falls short in comparison to other well-known platforms in terms of user numbers. As of early 2022, X/Twitter had around 436 million monthly active users, whilst Meta’s Facebook reached almost three billion MAU. Overall, the United States is home to over 105 million X/Twitter users, making up Twitter’s largest audience base, followed by Japan, India, and the United Kingdom, respectively.
How is Twitter used?
X/Twitter is utilized by its audience for many different purposes. In May 2021, over 80 percent of high-volume X/Twitter users (defined as users who tweet around 20 times per month) in the United States reported using the platform for entertainment, whilst 78 percent said they used it as a way to stay informed. High-volume X/Twitter users were far more likely to use the service as a means of expressing their opinion. Furthermore, in 2022, over half of social media users in the U.S. used Twitter as a news resource.
Distribution of X (formerly Twitter) users worldwide as of January 2024, by gender
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We Are Social, & DataReportal, & Meltwater. (February 22, 2024). Distribution of X (formerly Twitter) users worldwide as of January 2024, by gender [Graph]. In Statista. Retrieved December 05, 2024, from https://www.statista.com/statistics/828092/distribution-of-users-on-twitter-worldwide-gender/?ref=buffer.com
We Are Social, und DataReportal, und Meltwater. "Distribution of X (formerly Twitter) users worldwide as of January 2024, by gender." Chart. February 22, 2024. Statista. Accessed December 05, 2024. https://www.statista.com/statistics/828092/distribution-of-users-on-twitter-worldwide-gender/?ref=buffer.com
We Are Social, DataReportal, Meltwater. (2024). Distribution of X (formerly Twitter) users worldwide as of January 2024, by gender. Statista. Statista Inc.. Accessed: December 05, 2024. https://www.statista.com/statistics/828092/distribution-of-users-on-twitter-worldwide-gender/?ref=buffer.com
We Are Social, and DataReportal, and Meltwater. "Distribution of X (Formerly Twitter) Users Worldwide as of January 2024, by Gender." Statista, Statista Inc., 22 Feb 2024, https://www.statista.com/statistics/828092/distribution-of-users-on-twitter-worldwide-gender/?ref=buffer.com
We Are Social & DataReportal & Meltwater, Distribution of X (formerly Twitter) users worldwide as of January 2024, by gender Statista, https://www.statista.com/statistics/828092/distribution-of-users-on-twitter-worldwide-gender/?ref=buffer.com (last visited December 05, 2024)
Distribution of X (formerly Twitter) users worldwide as of January 2024, by gender [Graph], We Are Social, & DataReportal, & Meltwater, February 22, 2024. [Online]. Available: https://www.statista.com/statistics/828092/distribution-of-users-on-twitter-worldwide-gender/?ref=buffer.com