Most offered payment solutions on online web domains in Italy in 2020

PayPal was found on the majority of web domains that offered a payment solution in Italy in 2020. The soure calculated market share based on domains, rather than the more common number or value of transactions. Based on e-commerce transactions, credit cards ranked as Italy's most popular online payment method.

PayPal

Founded in 1988, PayPal is a global online payment platform that allows users and online vendors to perform online money transfers and payments. PayPal was acquired by eBay in 2002 and later launched a separate IPO in 2015. The company has since become the most widely accepted digital payment method in the world. Proof of that? In 2018, Paypal processed more than 12 billion transactions worldwide for a total payment volume of over 712 billion U.S. dollars.

Italians, cash, and cashless solutions

There is no doubt that Italians prefer cash over bank cards and digital payments. However, e-commerce and online shopping helped many consumers getting more accustomed to cashless payment methods. For example, card payments at POS terminals more than doubled in Italy in the last ten years. Moreover, also the share of e-payments finalized through PayPal increased over the years.