Market share of leading ten online payment platforms 2019

According to this ranking that presents the leading online payment platforms in Italy, PayPal dominates the market with a 70 percent market share. Stripe, a younger competitor in the sector, followed with a market share of approximately 20 percent. PayPal is the forerunner in the e-payments sector, while Stripe was born only in 2009 and provides a software that allows individuals and businesses to make and receive payments over the Internet.


Founded in 1988, PayPal is a global online payment platform that allows users and online vendors to perform online money transfers and payments. PayPal was acquired by eBay in 2002 and later launched a separate IPO in 2015. The company has since become the most widely accepted digital payment method in the world. Proof of that? In 2018, Paypal processed nearly ten billion transactions worldwide for a total payment volume of over 578 billion U.S. dollars.

Italians, cash, and cashless solutions

There is no doubt that Italians prefer cash over bank cards and digital payments. However, e-commerce and online shopping helped many consumers getting more accustomed to cashless payment methods. For example, card payments at POS terminals (445014) more than double in Italy the last ten years. Moreover, also the share of e-payments finalized through PayPal increased over the years.

Market share of leading ten online payment platforms in Italy in 2019

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Release date

August 2019



Survey time period


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Statistics on "Online shopping in Italy "

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