The result of a survey regarding methods of payment in Italy in 2019 show that credit cards are the most common payment medium for online purchases. In fact, according to data provided by Casaleggio Associati, one in four consumers choose credit cards to finalize their online purchases. Moreover, only one in ten respondents used mobile payment.
Cashless solutions increase in popularity
Despite still preferring cash, Italians are slowly changing their habits when it comes to payment methods. Cashless solutions are becoming increasingly popular, also due to the fact that these new payments methods are making purchases online easier and more convenient. In particular, users between 15 and 24 years of age are the main users of digital payment solutions. On the other hand, it is surprising that even for online purchases some people still choose to pay cash on delivery.
What about cryptocurrencies?
According to the results of a survey on fintech and digital finance conducted in Italy, while 70 percent of the respondents declared that they had heard of cryptocurrencies, only less than one in ten said that they own this kind of financial product. However, the interest and the trust appeared to be growing, as about one in four respondents admitted that they would consider owning cryptocurrencies in the future.
Most common methods of payment for online purchases in Italy in 2019
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Casaleggio Associati. (April 16, 2019). Most common methods of payment for online purchases in Italy in 2019 [Graph]. In Statista. Retrieved January 21, 2020, from https://www.statista.com/statistics/998132/preferred-methods-of-payment-for-purchase-in-the-e-commerce-in-italy/
Casaleggio Associati. "Most common methods of payment for online purchases in Italy in 2019." Chart. April 16, 2019. Statista. Accessed January 21, 2020. https://www.statista.com/statistics/998132/preferred-methods-of-payment-for-purchase-in-the-e-commerce-in-italy/
Casaleggio Associati. (2019). Most common methods of payment for online purchases in Italy in 2019. Statista. Statista Inc.. Accessed: January 21, 2020. https://www.statista.com/statistics/998132/preferred-methods-of-payment-for-purchase-in-the-e-commerce-in-italy/
Casaleggio Associati. "Most Common Methods of Payment for Online Purchases in Italy in 2019." Statista, Statista Inc., 16 Apr 2019, https://www.statista.com/statistics/998132/preferred-methods-of-payment-for-purchase-in-the-e-commerce-in-italy/
Casaleggio Associati, Most common methods of payment for online purchases in Italy in 2019 Statista, https://www.statista.com/statistics/998132/preferred-methods-of-payment-for-purchase-in-the-e-commerce-in-italy/ (last visited January 21, 2020)
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