Percentage change of supermarket beer revenue in the Netherlands 2017, by brand
This statistic displays the percentage change on the previous year of the revenue of supermarket beer sales in the Netherlands in 2017, by brand. The sales of Hertog Jan beer in supermarkets in the Netherlands increased by roughly 20 percent in comparison to the previous year. According to the source, approximately 60 percent of the beer in supermarkets is sold on promotion. Beer brands that are willing to sell on promotion more frequently are therefore in the position to grow their market share.
