This survey describes the consumption frequency of traditional Japanese confectionery (wagashi) in Japan as of June 2017. The survey revealed that the majority of respondents, almost 28 percent, ate Japanese-style sweets once every two to three months. In contrast, only about 0.5 percent of Japanese respondents claimed to consume wagashi on a daily basis.
Consumption frequency of traditional Japanese confectionery (wagashi) in Japan as of 2017
Original question: "How frequently do you consume the following food products (wagashi)?".
The data presented was conducted by the Mitsubishi Research Institute (mif[@]mri.co.jp). The MRI is a Japan-based think tank, offering research, consulting, and IT solution services for Japanese and multinational enterprises, local governments and ministries. Established in 1970 as a commemorative project for the 100th anniversary of the Mitsubishi Group, the MRI now operates from offices in Tokyo, Osaka and Nagoya, employing almost 900 people (as of September 2016).
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Mitsubishi Research Institute (MRI). (September 1, 2017). Consumption frequency of traditional Japanese confectionery (wagashi) in Japan as of 2017 [Graph]. In Statista. Retrieved September 26, 2022, from https://www.statista.com/statistics/860540/japan-wagashi-consumption-frequency/
Mitsubishi Research Institute (MRI). "Consumption frequency of traditional Japanese confectionery (wagashi) in Japan as of 2017." Chart. September 1, 2017. Statista. Accessed September 26, 2022. https://www.statista.com/statistics/860540/japan-wagashi-consumption-frequency/
Mitsubishi Research Institute (MRI). (2017). Consumption frequency of traditional Japanese confectionery (wagashi) in Japan as of 2017. Statista. Statista Inc.. Accessed: September 26, 2022. https://www.statista.com/statistics/860540/japan-wagashi-consumption-frequency/
Mitsubishi Research Institute (MRI). "Consumption Frequency of Traditional Japanese Confectionery (Wagashi) in Japan as of 2017." Statista, Statista Inc., 1 Sep 2017, https://www.statista.com/statistics/860540/japan-wagashi-consumption-frequency/
Mitsubishi Research Institute (MRI), Consumption frequency of traditional Japanese confectionery (wagashi) in Japan as of 2017 Statista, https://www.statista.com/statistics/860540/japan-wagashi-consumption-frequency/ (last visited September 26, 2022)
