• Japan: wagashi consumption frequency 2017

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This survey describes the consumption frequency of traditional Japanese confectionery (wagashi) in Japan as of June 2017. The survey revealed that the majority of respondents, almost 28 percent, ate Japanese-style sweets once every two to three months. In contrast, only about 0.5 percent of Japanese respondents claimed to consume wagashi on a daily basis.

Consumption frequency of traditional Japanese confectionery (wagashi) in Japan as of 2017

	Share of respondents
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Release date

September 2017

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Region

Japan

Survey time period

as of June 1, 2017

Number of respondents

30,000 respondents

Age group

20-69 years

Special properties

nationwide survey among internet users

Method of interview

Online survey

Supplementary notes

Original question: "How frequently do you consume the following food products (wagashi)?".

The data presented was conducted by the Mitsubishi Research Institute (mif[@]mri.co.jp). The MRI is a Japan-based think tank, offering research, consulting, and IT solution services for Japanese and multinational enterprises, local governments and ministries. Established in 1970 as a commemorative project for the 100th anniversary of the Mitsubishi Group, the MRI now operates from offices in Tokyo, Osaka and Nagoya, employing almost 900 people (as of September 2016).