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Share of online channels used to access information on cosmetics in Europe 2017

Usage share of online channels to access information on personal care and cosmetic products among consumers in Europe in 2017

by Tugba Sabanoglu, last edited Sep 18, 2018
Share of online channels used to access information on cosmetics in Europe 2017 This statistic displays the results of a survey on the usage share of online channels to access information on personal care and cosmetic products among consumers in Europe in 2017. Among respondents, 58.4 percent said they used online ratings and reviews to find out information about personal care products and cosmetics, making this the most popular online information channel. In addition, almost 40 percent of those surveyed claim to use Youtube to find out product information.
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Usage share of online channels to access information on personal care and cosmetic products among consumers in Europe in 2017

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