Share of online channels used to access information on cosmetics in Europe 2017

This statistic displays the results of a survey on the usage share of online channels to access information on personal care and cosmetic products among consumers in Europe in 2017. Among respondents, 58.4 percent said they used online ratings and reviews to find out information about personal care products and cosmetics, making this the most popular online information channel. In addition, almost 40 percent of those surveyed claim to use Youtube to find out product information.

Usage share of online channels to access information on personal care and cosmetic products among consumers in Europe in 2017

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Sources

Release date

June 2017

Region

Europe

Survey time period

April 2017

Number of respondents

4,116 respondents

Special properties

Consumers across ten EU member states*; those who use online sources

Method of interview

Online survey

Supplementary notes

* Ten EU member states included France, Germany, UK, Netherlands, Italy, Spain, Denmark, Sweden, Poland, and Bulgaria.
The consumers surveyed represented each country’s gender distribution and age groups.

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