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Features seen as most important when choosing a marketing automation vendor U.S. 2018

Features considered as most important when choosing a marketing automation vendor according to B2B marketing professionals in the United States as of October 2017

Features seen as most important when choosing a marketing automation vendor U.S. 2018 This statistic presents the features considered as most important when choosing a marketing automation vendor according to B2B marketing professionals in the United States as of October 2017. The survey results show, that 59 percent of respondents thought that actionable analytics and reporting was the most important feature in choosing a marketing automation vendor.
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Features considered as most important when choosing a marketing automation vendor according to B2B marketing professionals in the United States as of October 2017

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This statistic presents the features considered as most important when choosing a marketing automation vendor according to B2B marketing professionals in the United States as of October 2017. The survey results show, that 59 percent of respondents thought that actionable analytics and reporting was the most important feature in choosing a marketing automation vendor.
Show more
Release date
May 2018
Region
United States
Survey time period
October 2017
Number of respondents
374 respondents
Special properties
among B2B marketing and sales professionals
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