In 2020, in-app spending on mobile games per active iPhone in the United States increased by roughly 43 percent year-over-year, with an average of 76.80 U.S. dollars being spent on iOS gaming apps. Users also increased their in-app spending for entertainment apps, passing from an average of 8.10 U.S. dollars in 2019 to an average of 10.20 U.S. dollars the subsequent year. The increase in average in-app spending is due to the global coronavirus outbreak, which led users to rely more on their smartphone devices and mobile apps.
Average in-app spending per active iPhone in the United States from 2019 to 2020, by category
(in U.S. dollars)
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Sensor Tower. (April 1, 2021). Average in-app spending per active iPhone in the United States from 2019 to 2020, by category (in U.S. dollars) [Graph]. In Statista. Retrieved August 13, 2022, from https://www.statista.com/statistics/869077/app-store-revenue-per-active-iphone-by-category-usa/
Sensor Tower. "Average in-app spending per active iPhone in the United States from 2019 to 2020, by category (in U.S. dollars)." Chart. April 1, 2021. Statista. Accessed August 13, 2022. https://www.statista.com/statistics/869077/app-store-revenue-per-active-iphone-by-category-usa/
Sensor Tower. (2021). Average in-app spending per active iPhone in the United States from 2019 to 2020, by category (in U.S. dollars). Statista. Statista Inc.. Accessed: August 13, 2022. https://www.statista.com/statistics/869077/app-store-revenue-per-active-iphone-by-category-usa/
Sensor Tower. "Average In-app Spending per Active Iphone in The United States from 2019 to 2020, by Category (in U.S. Dollars)." Statista, Statista Inc., 1 Apr 2021, https://www.statista.com/statistics/869077/app-store-revenue-per-active-iphone-by-category-usa/
Sensor Tower, Average in-app spending per active iPhone in the United States from 2019 to 2020, by category (in U.S. dollars) Statista, https://www.statista.com/statistics/869077/app-store-revenue-per-active-iphone-by-category-usa/ (last visited August 13, 2022)
