According to a survey conducted in April 2022, adults in the United States spent more time per day on TikTok than on any other leading social media platform. Overall, respondents reported spending an average of 45.8 minutes per day on the social video app. Ranking second and third were YouTube and Twitter, with an average of 45.6 minutes and 34.8 minutes spent on the platforms per day, respectively.
Average time spent per day on select social media platforms in the United States as of April 2022 (in minutes)
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Statistics on Social media usage in the United States
Overview
5
- Basic Statistic Social media: active usage penetration in selected countries and territories 2023
- Premium Statistic Social media: global penetration rate 2023, by region
- Basic Statistic Social network users in selected countries in 2022 and 2027
- Basic Statistic United States: number of social network users 2017-2027
- Premium Statistic United States: social network penetration 2018-2027
Benchmarks
8
- Premium Statistic Most used social media platforms by type in the U.S. 2022
- Premium Statistic Social network usage by brand in the U.S. 2022
- Basic Statistic Most downloaded social media apps U.S. 2022
- Premium Statistic Leading iPhone social media apps in the U.S. 2022, by downloads
- Premium Statistic Leading mobile apps in the United States 2023, by unique visitors
- Premium Statistic U.S. market share of leading social media websites 2022
- Basic Statistic U.S. adult and teen Instagram and Tiktok usage 2020-2021
- Basic Statistic Favorite social networks of U.S. teens 2012-2021
Usage
7
- Premium Statistic Average daily media use in the U.S. 2022, by medium
- Premium Statistic Weekly time spent on leading online activities in the U.S. 2022
- Premium Statistic Most common social media activities in the U.S. 2022
- Basic Statistic U.S. users daily engagement with leading social media platforms 2022
- Basic Statistic U.S. social media interactions per article 2022, by topic
- Premium Statistic U.S. preferred social media platform to watch short-form videos 2021
- Premium Statistic U.S. young users daily media activities during the COVID-19 pandemic 2021, by age
Facebook
8
- Basic Statistic Countries with the most Facebook users 2023
- Basic Statistic United States: number of Facebook users 2018-2027
- Basic Statistic United States: Facebook usage penetration 2018-2027
- Basic Statistic Facebook: monthly active users in North America 2010-2022
- Premium Statistic U.S. Facebook users 2022, by age and gender
- Basic Statistic Facebook usage reach in the United States 2021, by gender
- Basic Statistic Facebook usage reach in the United States 2021, by age group
- Basic Statistic Facebook usage reach in the United States 2021, by education
Instagram
8
- Premium Statistic Instagram users in the United States 2019-2028
- Basic Statistic U.S. Instagram users 2022, by gender
- Premium Statistic U.S. Instagram users 2022, by age group
- Basic Statistic Instagram usage reach in the United States 2021, by age group
- Basic Statistic Instagram usage reach in the United States 2021, by gender
- Premium Statistic Instagram monthly active user ratio in the U.S. 2021, by frequency
- Basic Statistic Rate of Instagram user activity in the U.S. 2021
- Basic Statistic U.S. adults who have a favorable impression of Instagram 2022
TikTok
8
- Basic Statistic TikTok: number of users in the United States 20219-2025
- Basic Statistic U.S. TikTok user development 2019-2025
- Premium Statistic TikTok usage distribution in the U.S. 2022, by age
- Premium Statistic U.S. TikTok usage frequency 2021
- Premium Statistic U.S. TikTok usage frequency 2021, by gender
- Premium Statistic U.S. TikTok usage frequency 2021, by household income
- Premium Statistic Rate of TikTok user activity in the U.S. 2021
- Basic Statistic U.S. adults who have a favorable opinion of TikTok 2021
Other major platforms
5
- Premium Statistic Twitter users in the United States 2019-2028
- Premium Statistic LinkedIn users in the United States 2019-2028
- Premium Statistic Pinterest users in the United States 2019-2028
- Premium Statistic Reddit users in the United States 2019-2028
- Premium Statistic Snapchat users in the United States 2019-2028
Social media brand profiles
8
- Basic Statistic Most well-known social networks in the United States 2022
- Premium Statistic Facebook brand profile in the United States 2022
- Premium Statistic Instagram brand profile in the United States 2022
- Premium Statistic TikTok brand profile in the United States 2022
- Premium Statistic Twitter brand profile in the United States 2022
- Premium Statistic LinkedIn brand profile in the United States 2022
- Premium Statistic Pinterest brand profile in the United States 2022
- Premium Statistic Reddit brand profile in the United States 2022
Marketing
7
- Premium Statistic Digital Market Outlook: social media ad spend per internet user U.S. 2017-2026
- Premium Statistic Digital Market Outlook: social media ad spend change in the U.S. 2018-2026
- Premium Statistic Digital Market Outlook: social media ad spend change U.S. 2018-2026, by device
- Premium Statistic Digital Market Outlook: SM ad spend per internet user U.S. 2017-2026, by device
- Premium Statistic Digital Market Outlook: social media ad spend in the U.S. 2017-2026, by device
- Premium Statistic Digital Market Outlook: social media ad spend in the U.S. 2017-2026
- Premium Statistic Social media ad spend growth in the U.S. 2018-2026
Opinions
5
- Basic Statistic U.S. internet users who think social media is good or bad for society 2021
- Basic Statistic U.S. adults supporting verification to create social media profile 2022, by age group
- Basic Statistic U.S. adults supporting ID verification to create social media profile 2022, by gender
- Basic Statistic U.S. adults on the metaverse replacing social media 2021
- Basic Statistic U.S. Gen Z opinion of social media appearance 2021
Further related statistics
21
- Social media usage among Gen Z users in the UK 2022, by time spent
- Average time spent by users on social media platforms in Poland 2022
- U.S. adults share of time spent on social networks 2019-2024
- U.S. Gen Z users monthly minutes spent on social media platforms 2022
- Share of daily social media usage in Finland 2022, by gender
- Most used social media platforms in Romania 2022
- Ranking of social media platforms in Russia Q3 2022, by user share
- Favorite social media platforms of internet users in Turkey Q3 2022
- Leading social media platforms in Mexico 2022, by reach
- Leading social media platforms in Argentina 2022, by reach
- Leading social media platforms in Brazil 2022, by reach
- Favorite social media platforms in Poland 2021-2022
- Popular social media platforms in Czechia 2022
- Most preferred social media platforms South Korea Q3 2022
- Leading social media platforms in Chile 2022, by reach
- Social media platforms used by marketers worldwide 2022
- Most important social media platforms for marketers worldwide 2022
- Argentina monthly time spent on select social apps 2022
- Brazil monthly time spent on select social apps 2022
- Most used social media platforms Philippines Q3 2022
- Share of daily social media usage Finland 2022, by platform
Further Content: You might find this interesting as well
eMarketer. (May 4, 2022). Average time spent per day on select social media platforms in the United States as of April 2022 (in minutes) [Graph]. In Statista. Retrieved March 21, 2023, from https://www.statista.com/statistics/1301075/us-daily-time-spent-social-media-platforms/
eMarketer. "Average time spent per day on select social media platforms in the United States as of April 2022 (in minutes)." Chart. May 4, 2022. Statista. Accessed March 21, 2023. https://www.statista.com/statistics/1301075/us-daily-time-spent-social-media-platforms/
eMarketer. (2022). Average time spent per day on select social media platforms in the United States as of April 2022 (in minutes). Statista. Statista Inc.. Accessed: March 21, 2023. https://www.statista.com/statistics/1301075/us-daily-time-spent-social-media-platforms/
eMarketer. "Average Time Spent per Day on Select Social Media Platforms in The United States as of April 2022 (in Minutes)." Statista, Statista Inc., 4 May 2022, https://www.statista.com/statistics/1301075/us-daily-time-spent-social-media-platforms/
eMarketer, Average time spent per day on select social media platforms in the United States as of April 2022 (in minutes) Statista, https://www.statista.com/statistics/1301075/us-daily-time-spent-social-media-platforms/ (last visited March 21, 2023)
Average time spent per day on select social media platforms in the United States as of April 2022 (in minutes) [Graph], eMarketer, May 4, 2022. [Online]. Available: https://www.statista.com/statistics/1301075/us-daily-time-spent-social-media-platforms/