U.S. users daily engagement with leading social media platforms 2023
According to a survey conducted in June 2023, adults in the United States spent more time per day on TikTok than on any other leading social media platform. Overall, respondents reported spending an average of 53.8 minutes per day on the social video app. Ranking second and third were YouTube and Twitter, with an average of 48 minutes and 34 minutes spent on the platforms per day, respectively.