Americans' preferred airlines from February to April 2018, based on loyalty

This statistic shows the results of a survey conducted from February to April 2018 among adult Americans on their preferred airlines. The results were sorted by recent purchases based on the customers' loyalty. During the survey, 25.2 percent of respondents bought a Southwest airline ticket based on their loyalty to the brand; 21 percent of respondents purchased a Southwest ticket without any feeling of loyalty.

United States: Brand preferences for airlines from February through April 2018, by recent purchase based on loyalty

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Release date

May 2018


United States

Survey time period

February 2018 to April 2018

Number of respondents

801 respondents

Age group

18 years and older

Special properties

demographically balanced adult airline ticket purchasers in the U.S. aged 18 to 74

Method of interview

Online survey

Supplementary notes

* Recent purchase not based on loyalty: n=424
Recent purchase based on loyalty: n=377.

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Statistics on "American Airlines"

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