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Most subscribed YouTubers from the Netherlands 2020

Music label Spinnin' Records was the biggest Dutch YouTube channel in 2020, with 13 million more subscribers than NikkieTutorials and Martin Garrix. Electronic music dominates the Netherlands' most popular channels as "Dutch Dance" has several entries, including the YouTube channels of DJs Hardwell, Tiësto and Armin van Buuren and music label Armada Music. Another noticeable feature of Dutch YouTubers is their international appeal. Make-up artist and co-host to Eurovision 2020 in Rotterdam NikkieTutorials, Moroccan-Dutch beauty vlogger Meryem van Os-Karin and Iranian-Dutch gamer Atro are examples of YouTubers who do not produce videos in Dutch. This international character comes back in the list for biggest Dutch Instagram channels, where the four most-followed influencers were not necessarily touching the Dutch market alone.

YouTube appeals to all ages

Google’s video service was the Netherlands’ third-most used social platform, with more than nine million overall users and nearly three million daily active users in 2020. YouTube was especially popular among 15-to-19-year-olds, reaching a penetration rate among Gen Z of 90 percent in 2020. The platform was used a lot in all groups, however. Unlike Instagram, which tends to be more popular among teenagers and Millennials, YouTube also managed to attract interest from ages 50 and up. This includes baby boomers, where YouTube ranked as the most used social medium after WhatsApp and Facebook.

Let’s play a game

The 20 biggest Dutch YouTube channels listed here barely feature any gaming channels, bar Atro. This does not mean that there are no Dutch game streamers. In November 2019, YaraskyGaming was the most-followed Dutch streamer on dedicated game streaming service Twitch. “Yarasky” and number two GameMeneer were both successful YouTubers before they started on this platform. Note, however, that Twitch does not publish subscriber numbers. Additionally, no information is available on how many people from the Netherlands follow foreign streamers. No number exist, for example, on how many Dutch follow former Counter-Strike professional Ninja, the world’s most popular Twitch streamer due to his sessions of Fortnite with celebrities such as hip-hop artist Drake.

Most popular YouTubers from the Netherlands as of February 2020, based on the number of subscriptions

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Sources

Release date

February 2020

Region

Netherlands

Survey time period

February 2020

Supplementary notes

The source provides a list of YouTube channels that should be from the Netherlands. This list was, however, not always accurate. One example was music label Trap City, which had over 13 million subscribers. According to the source, this channel was said to be Dutch. Originally, however, the Trap City channel is American but in a cooperation with Dutch music label Spinnin' Records. Therefore, the source's numbers have been checked with the channel locations as listed on YouTube. In the case of Trap City, the location was said to be the United States.

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