Operating system share for smart TVs worldwide 2018

Android was the leading smart TV operating system worldwide in 2018. With a market share of approximately 40 percent, Google’s popular platform outperformed its closest competitor, Tizen, by roughly 17 percent.

Android TV

In 2014, Google launched Android TV as a newly configurated version of its successful Android mobile operating system. The smart TV platform allows users to use and interact with streaming apps like Netflix, YouTube, or Amazon Prime, as well as connect their TVs to other devices such as smartphones or tablets. The OS comes pre-installed on smart TV brands such as Sony and Hisense.

Smart TVs are increasingly replacing traditional TV models

Worldwide sales of smart TVs reached 198.3 million units in 2018 – a figure that is estimated to climb to almost 250 million by 2024. As smart TVs and their operating systems have come a long way during the last decade, gradually turning into sophisticated and user-friendly streaming platforms, their market share has increased significantly over time. In 2018, an estimated 70 percent of all TVs sets sold worldwide that year were “smart”.

Smart TV operating system share worldwide in 2018

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

July 2018

Region

Worldwide

Survey time period

2018

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "TV technology"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.