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Smart TV unit sales worldwide 2018-2025

Smart TV technology, one of the newest trends in the television industry, accounted for more than 200 million unit sales around the world in 2019. By 2025, estimates suggest that this yearly total could climb to as high as 266 million units, as “smart” capabilities become an increasingly standard feature of newer television products.

Smart TVs

The major difference between traditional televisions and their “smart” counterparts is that the later includes internet capabilities, which allow users to access the web, stream their favorite shows, and share information with other devices. These features are quickly making traditional TVs obsolete, with over 70 percent of the tv shipments in 2018 being smart televisions. These products are particularly popular in the United States, where an estimated 60 percent of all households own at least one smart tv.

Major brands in the market

As is the case with nearly all television technology markets, Samsung is one of the most successful brands in the space. The company controlled around one third of the overall U.S. market as of 2020, with its biggest competitors being Vizio, LG, and TCL. While Samsung controls the physical market space, Android controls the software side of the market, with around 40 percent of smart TVs using an Android operating system.

Global smart TV unit sales from 2018 to 2025

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Release date

January 2020



Survey time period

2018 and 2019

Supplementary notes

* Forecast. Compound annual growth rate (CAGR) from 2018 to 2024 was expected to be 3.9%.

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Statistics on "TV technology"

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