Smart TV technology, one of the newest trends in the television industry, accounted for more than 200 million unit sales around the world in 2019. By 2025, estimates suggest that this yearly total could climb to as high as 266 million units, as “smart” capabilities become an increasingly standard feature of newer television products.
As is the case with nearly all television technology markets, Samsung is one of the most successful brands in the space. The company controlled around one third of the overall U.S. market as of 2020, with its biggest competitors being Vizio, LG, and TCL. While Samsung controls the physical market space, Android controls the software side of the market, with around 40 percent of smart TVs using an Android operating system.
Global smart TV unit sales from 2018 to 2025
(in millions)
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Research and Markets. (January 15, 2020). Global smart TV unit sales from 2018 to 2025 (in millions) [Graph]. In Statista. Retrieved May 16, 2022, from https://www.statista.com/statistics/878372/smart-tv-unit-sales-worldwide/
Research and Markets. "Global smart TV unit sales from 2018 to 2025 (in millions)." Chart. January 15, 2020. Statista. Accessed May 16, 2022. https://www.statista.com/statistics/878372/smart-tv-unit-sales-worldwide/
Research and Markets. (2020). Global smart TV unit sales from 2018 to 2025 (in millions). Statista. Statista Inc.. Accessed: May 16, 2022. https://www.statista.com/statistics/878372/smart-tv-unit-sales-worldwide/
Research and Markets. "Global Smart Tv Unit Sales from 2018 to 2025 (in Millions)." Statista, Statista Inc., 15 Jan 2020, https://www.statista.com/statistics/878372/smart-tv-unit-sales-worldwide/
Research and Markets, Global smart TV unit sales from 2018 to 2025 (in millions) Statista, https://www.statista.com/statistics/878372/smart-tv-unit-sales-worldwide/ (last visited May 16, 2022)