In a 2022 survey conducted among Australia’s craft beer drinkers, the leading styles of beer consumed among respondents were pale ales or extra pale ales (XPAs), with over 80 percent of those surveyed indicating that they drank these beers regularly. Additionally, around 77 percent said they had consumed India pale ales (IPAs) or double India pale ales (DIPAs).
Craft beer consumer profile
The highest proportion of Australia’s craft beer drinkers are based in New South Wales and Victoria, with the country’s craft beer consumer base disproportionately male. Full-strength beer is by far the most popular choice among Australia’s beer consumers, with over 70 percent of craft beer drinkers reporting consuming high-strength pints on a weekly basis. Nonetheless, low- and alcohol-free alternatives are gaining traction, with the Australian beer market having to evolve to meet changing consumer drinking habits.
Are Australians hopping on the no/low alcohol trend?
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Beer Cartel. (March 2, 2023). Leading beer styles consumed by craft beer drinkers in Australia in 2022, by type [Graph]. In Statista. Retrieved December 09, 2024, from https://www.statista.com/statistics/891260/australia-beer-consumption-by-style/
Beer Cartel. "Leading beer styles consumed by craft beer drinkers in Australia in 2022, by type." Chart. March 2, 2023. Statista. Accessed December 09, 2024. https://www.statista.com/statistics/891260/australia-beer-consumption-by-style/
Beer Cartel. (2023). Leading beer styles consumed by craft beer drinkers in Australia in 2022, by type. Statista. Statista Inc.. Accessed: December 09, 2024. https://www.statista.com/statistics/891260/australia-beer-consumption-by-style/
Beer Cartel. "Leading Beer Styles Consumed by Craft Beer Drinkers in Australia in 2022, by Type." Statista, Statista Inc., 2 Mar 2023, https://www.statista.com/statistics/891260/australia-beer-consumption-by-style/
Beer Cartel, Leading beer styles consumed by craft beer drinkers in Australia in 2022, by type Statista, https://www.statista.com/statistics/891260/australia-beer-consumption-by-style/ (last visited December 09, 2024)
Leading beer styles consumed by craft beer drinkers in Australia in 2022, by type [Graph], Beer Cartel, March 2, 2023. [Online]. Available: https://www.statista.com/statistics/891260/australia-beer-consumption-by-style/