Respondents who engaged at least once with company in Australia 2017 by generation

This statistic displays the share of respondents who engaged with a company at least once via social media in Australia in 2017, by generation. During the survey period, around 63 percent of trailing millennials aged between 14 and 27 years reported to have engaged at least once with a company in the last 12 months via social media. In total, 48 percent of the respondents reported to have engaged with a company at least once via social media in the last 12 months.

Respondents who engaged with a company at least once via social media in Australia in 2017, by generation

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Source

Release date

August 2017

Region

Australia

Survey time period

March 2017

Number of respondents

2,000+

Age group

14 years and older

Supplementary notes

The question was phrased by the source as follows: 'How many times have you interacted with a company via social media in the last 12 months?'.

Services like online chat with a representative on a company's website are not included.

Age groups are defined as follows:

  • - Trailing Millenials: 14-27 years
  • - Leading Millenials: 28-33 years
  • - Xers: 34-50 years
  • - Boomers: 51-69 years
  • - Matures: 70 years and older

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