Important influences on buying decisions in Australia 2017 by 2018

Published by Statista Research Department, Jan 3, 2023
This statistic displays the share of most important influences on buying decisions in Australia in 2018, by type. During the survey period, around 78 percent of the respondents stated that recommendations from a friend/family/known acquaintance had the largest influence on their buying decisions.

Share of most important influences on buying decisions in Australia in 2018, by type

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Release date

September 2018

Region

Australia

Survey time period

2018

Number of respondents

2,000+

Age group

14 years and older

Supplementary notes

The question was phrased by the source as follows: "To what degree do the following influence your buying decisions?".

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