Almost half of the Swedish shoppers surveyed in 2023 stated the Internet would be the source of their Christmas gifts that year. Another 33 percent said they would buy their gifts in local stores. That represents a slight decrease in comparison to pre-pandemic levels.
Where do you buy the majority of your Christmas gifts?
The original question was phrased by the source as follows: "Var köper du majoriteten av dina julklappar?"
The consumer surveys were conducted by an external research company on behalf of the source, with 2,000 respondents in Sweden. The respondents are representative of the distribution in the country in terms of gender, age, and geography.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Svensk Handel. (December 18, 2023). Where do you buy the majority of your Christmas gifts? [Graph]. In Statista. Retrieved December 10, 2024, from https://www.statista.com/statistics/647844/survey-on-sources-for-buying-christmas-gifts-in-sweden/
Svensk Handel. "Where do you buy the majority of your Christmas gifts?." Chart. December 18, 2023. Statista. Accessed December 10, 2024. https://www.statista.com/statistics/647844/survey-on-sources-for-buying-christmas-gifts-in-sweden/
Svensk Handel. (2023). Where do you buy the majority of your Christmas gifts?. Statista. Statista Inc.. Accessed: December 10, 2024. https://www.statista.com/statistics/647844/survey-on-sources-for-buying-christmas-gifts-in-sweden/
Svensk Handel. "Where Do You Buy The Majority of Your Christmas Gifts?." Statista, Statista Inc., 18 Dec 2023, https://www.statista.com/statistics/647844/survey-on-sources-for-buying-christmas-gifts-in-sweden/
Svensk Handel, Where do you buy the majority of your Christmas gifts? Statista, https://www.statista.com/statistics/647844/survey-on-sources-for-buying-christmas-gifts-in-sweden/ (last visited December 10, 2024)
Where do you buy the majority of your Christmas gifts? [Graph], Svensk Handel, December 18, 2023. [Online]. Available: https://www.statista.com/statistics/647844/survey-on-sources-for-buying-christmas-gifts-in-sweden/