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Survey on sources for buying Christmas gifts in Sweden 2021

Published by
D. Tighe,
Feb 17, 2023
Just under 50 percent of the respondents polled in two separate surveys conducted in Sweden in late 2021 stated the internet would be the source of their Christmas gifts that year. Another 29 percent said they would buy their gifts in local stores. That represents a significant decrease in comparison to pre-pandemic levels.

Where do you buy the majority of your Christmas gifts?

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Source

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Release date

December 2021

Region

Sweden

Survey time period

November and December 2021

Number of respondents

1,020 and 1,016

Age group

18-80 years

Method of interview

Online survey

Supplementary notes

The original question was phrased by the source as follows: "Var köper du majoriteten av dina julklappar?"
The consumer surveys were conducted by Synoint in two separate online questionnaires, with 1,020 and 1,016 respondents in Sweden. The respondents are representative of the distribution in the country in terms of gender, age, and geography.

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Statistics on " Christmas in Scandinavia "

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Statistics on Christmas in Scandinavia

Overview

4

Christmas food

6

Christmas decorations

8

Holiday shopping

7

Spending and consumer behavior

3

Retail

4

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