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Nike and adidas' share of the footwear market as of 2017, by region

Footwear market share of Nike and adidas as of 2017, by region

by Liam O'Connell, last edited Aug 9, 2019
Nike and adidas' share of the footwear market as of 2017, by region Nike, one of the leading sportswear manufacturers in the world, is the key player within the footwear market in the United States. As of 2017, the Nike brand held a 21.1 percent share of the U.S. footwear market. In comparison, adidas, one of Nike’s largest competitors, held less than five percent of this market. In the Asia Pacific market this gap was much less pronounced, with Nike holding 6.2 percent of the market compared to adidas’ 5.1 percent share.
Athletic footwear market

Nike, adidas, and Puma are the leading companies in the sportswear industry worldwide. Nike generates more revenue from footwear than adidas and Puma combined, showing the company’s dominance in this sector. In the United States alone, the athletic footwear market generates billions of U.S. dollars each year. On average, a pair of athletic footwear retailed at around 58 U.S. dollars in the United States in 2017. Nike is the brand of choice for American consumers when it comes to selecting sports shoes.
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Footwear market share of Nike and adidas as of 2017, by region

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