Footwear segment revenue - additional information
Nike is the market leader in the global sports footwear industry, with sales amounting to revenue of over 19.8 billion U.S. dollars in 2016. This figure is larger than the combined footwear revenues of its two closest rivals, Adidas and Puma, who made global sales of 10.68 billion U.S. dollars and 1.71 billion U.S. dollars respectively.
Of Nike’s footwear revenue in 2016, four billion dollars was generated in Western Europe and a further 2.54 billion U.S. dollars came from emerging markets in countries such as Brazil and Mexico. However, North America remained the biggest regional market for Nike as footwear sales here reached 9.3 billion U.S. dollars in 2016. In comparison, sales of Nike apparel in the U.S. generated revenue of just under 4.8 billion U.S. dollars and sales of equipment reached 719 million U.S. dollars.
Although it is still behind Nike in the global market, Adidas’ footwear segment is growing steadily, with 360 million pairs of shoes produced in 2016, the highest figure to-date. The largest regional market for Adidas in 2014 was the emerging European markets, which accounted for 33 percent of net sales. This market included areas such as Russia and the Commonwealth of Independent States. A considerable portion of sales were also made in North America, where the company generated 19 percent of its revenue.
Owing to the market dominance of Nike and Adidas, Puma’s footwear sales have remained relatively constant since 2006. The footwear segment nevertheless remains the company’s biggest earner as sales in its apparel segment stood at around 1.3 billion euros in 2016 and sales of its accessories generated close to 667 million euros in revenue.