Tugba Sabanoglu
Research expert covering retail & e-commerce in the UK & Europe
Get in touch with us nowFootwear segment revenue of Nike, Adidas & Puma 2010-2020
The statistic depicts the global revenue of Nike, Adidas and Puma from their respective footwear segments from 2010 to 2020. In 2020, Adidas' revenue from footwear was 13.67 billion U.S. dollars.
Footwear segment revenue
Nike is the market leader in the global sports footwear industry, generating revenues of over 23.31 billion U.S. dollars in 2020. This figure is larger than the combined footwear revenues of its two closest rivals, Adidas and Puma, who made global sales of 13.67 billion U.S. dollars and 2.91 billion U.S. dollars respectively in 2020.
Of Nike’s footwear revenue in 2020, just under six billion dollars was generated in the Europe, Middle East & Africa region and a further 3.45 billion U.S. dollars came from the emerging markets of Asia Pacific and Latin America . However, North America remained the biggest regional market for Nike as footwear sales there reached 9.33 billion U.S. dollars in 2020. In comparison, sales of Nike apparel in North America generated revenue of 4.6 billion U.S. dollars and sales of equipment was 516 million U.S. dollars that year.
Although it is still behind Nike in the global market, adidas’ footwear segment is growing steadily, with 448 million pairs of shoes produced in 2019, the highest figure to-date. Asia-Pacific is the market in which adidas generates the largest share of its revenues. In 2020, 33 percent of the company's net sales came from the Asia-Pacific region. Europe is the company's second largest market, accounting for 27 percent of net sales.
Owing to the market dominance of Nike and Adidas, Puma’s footwear sales have remained relatively constant in the last few years. However, there has been a spike in the company's footwear sales since 2017, where sales broke the two billion U.S. dollar mark for the first time since 2012. The footwear segment nevertheless remains the company’s biggest earner as sales in its apparel segment stood at around 1.97 billion euros in 2020 and sales of its accessories generated close to 892 million euros in revenue.
Footwear segment revenue
Nike is the market leader in the global sports footwear industry, generating revenues of over 23.31 billion U.S. dollars in 2020. This figure is larger than the combined footwear revenues of its two closest rivals, Adidas and Puma, who made global sales of 13.67 billion U.S. dollars and 2.91 billion U.S. dollars respectively in 2020.
Of Nike’s footwear revenue in 2020, just under six billion dollars was generated in the Europe, Middle East & Africa region and a further 3.45 billion U.S. dollars came from the emerging markets of Asia Pacific and Latin America . However, North America remained the biggest regional market for Nike as footwear sales there reached 9.33 billion U.S. dollars in 2020. In comparison, sales of Nike apparel in North America generated revenue of 4.6 billion U.S. dollars and sales of equipment was 516 million U.S. dollars that year.
Although it is still behind Nike in the global market, adidas’ footwear segment is growing steadily, with 448 million pairs of shoes produced in 2019, the highest figure to-date. Asia-Pacific is the market in which adidas generates the largest share of its revenues. In 2020, 33 percent of the company's net sales came from the Asia-Pacific region. Europe is the company's second largest market, accounting for 27 percent of net sales.
Owing to the market dominance of Nike and Adidas, Puma’s footwear sales have remained relatively constant in the last few years. However, there has been a spike in the company's footwear sales since 2017, where sales broke the two billion U.S. dollar mark for the first time since 2012. The footwear segment nevertheless remains the company’s biggest earner as sales in its apparel segment stood at around 1.97 billion euros in 2020 and sales of its accessories generated close to 892 million euros in revenue.
