Professional audiovisual brands use of decision-makers in Belgium 2017, by domain

The statistic displays the results of a survey of professional audiovisual brands use of decision-makers in Belgium in 2017, by domain. The survey results indicate that as of 2017, the usage rate of audiovisual brands was highest amongst decision makers in the research and development domain. In 2017, 45 percent of decision-makers in research and development made professional use of audiovisual brands, whereas the share of decision-makers using audiovisual brands in the purchase domain was lowest, at just over 35 percent.

Professional audiovisual brands use of decision-makers in Belgium in 2017, by domain*

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Sources

Release date

June 2017

Region

Belgium

Survey time period

March 8, 2017 to May 12, 2017

Number of respondents

923 respondents

Special properties

decision makers with budgetary responsibility for at least one of the following categories: General management, Finance, HR, Sales & Marketing, ICT and Procurement

Method of interview

CATI, online interview

Supplementary notes

* Includes television and radio.

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Statistics on "Media in Belgium"

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