Average readership per issue of daily newspapers in Belgium 2017-2019

Belgian newspaper circulation, either physically or digitally, was highest for Flemish newspapers in 2019. For example, a copy of Dutch-language daily newspaper De Standaard was read by roughly 490,000 people, more than twice the number of people reached by French-language daily La Dernière Heure/Les Sports. This should not come as a surprise as Flanders overall has a larger population than Wallonia.

Average readership per issue of daily newspapers in Belgium from 2017 to 2019

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Source

Release date

September 2019

Region

Belgium

Survey time period

June 5, 2018 to May 31, 2019

Number of respondents

9,995 respondents

Age group

12 years and older

Special properties

Belgian citizens and Belgian residents

Method of interview

Face-to-face interview

Supplementary notes

The numbers provided by the source are not based on reported readers, but have been calculated. The readership is based on the daily reach (as reported by the survey respondents) which was then multiplied against the Belgian population (one respondent equaled 983 Belgian residents).

Figures include both paper and digital readership.

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Statistics on "Media in Belgium"

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