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Average readership per issue of free newspapers in Belgium 2018

The circulation of free physical or digital newspapers in Belgium, or so-called "push press", was highest for French language newspapers in 2019. For example, there were three French-language free daily newspapers that were read by over 1,000 people, whereas De Zondag was the only Flemish Dutch language free newspaper to achieve that. The source does not explain why this difference exists, more that it is more stark than any differences found between Northern and Southern Belgium when it comes to non-free newspapepers.

Average readership per issue of free newspapers in Belgium in 2018

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Release date

September 2019



Survey time period

June 5, 2018 to May 31, 2019

Number of respondents

9,995 respondents

Age group

12 years and older

Special properties

Belgian citizens and Belgian residents

Method of interview

Face-to-face interview

Supplementary notes

The numbers provided by the source are not based on reported readers, but have been calculated. The readership is based on the daily reach (as reported by the survey respondents) which was then multiplied against the Belgian population (one respondent equaled 983 Belgian residents).

* "Deze Week" was originally "Streekkrant", and changed its name and logo in 2017. This might explain the large decrease seen in 2018.

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Statistics on "Media in Belgium"

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