Average reach per issue of free newspapers in Belgium 2017-2019

The reach of free newspapers, or so-called "push press", depends on language in Belgium, regardless of physical or digital versions. On average, a copy of Dutch-language free newspaper De Zondag reached 15 percent of the population in 2019, a decrease compared to the previous year. French-language push press, on the other hand, saw a slight growth. Proximag-Avenir, for example, saw its reach increase by roughly 1.5 percentage point between 2018 and 2019.

Average reach per issue of free newspapers in Belgium from 2017 to 2019

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Release date

September 2019



Survey time period

June 5, 2018 to May 31, 2019

Number of respondents

9,995 respondents

Age group

12 years and older

Special properties

Belgian citizens and Belgian residents

Method of interview

Face-to-face interview

Supplementary notes

* "Deze Week" was originally "Streekkrant", and changed its name and logo in 2017. This might explain the large decrease seen in 2018.

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Statistics on "Media in Belgium"

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