Brazil: Nubank's new account applications 2014-2017, by origin

The statistic depicts a distribution of new account applications received by Nubank in Brazil between 2014 and 2017, by origination. Nubank offers digital financial services and is considered one of the first Brazilian unicorn companies. This fintech company reported that 60 percent of new account applications submitted since its launch in 2014 came from in-app customer referrals.

Distribution of new Nubank account applications in Brazil between 2014 and 2017, by origination

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Release date

January 2018


Brazil, Central and South America

Survey time period

2014 to 2017

Supplementary notes

* Figure calculated by Statista based on the source's data.

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