Major chocolate confectionery companies in Japan 2017, by sales share

In 2017, the South Korean confectionery company Lotte Group was the leading chocolate manufacturer in Japan, with a retail sales value share of almost 14 percent. Following closely in second, the Japanese food products manufacturer Meiji Holdings Co., Ltd. held a 13.3 percent market share within the Japanese chocolate confectionery market. Along with traditional Japanese confectionery (wagashi) and biscuits, chocolate make up an integral part of Japanese confectionery production.

Traditional, filled or flavored?

In 2019, chocolate ranked in third as the most popular dessert among Japanese consumers, surpassing wagashi and baked goods. While traditional flavors like dark, milk, and white chocolate make up the staple products in the global market, Japanese manufacturers have found inspiration in the local food culture. Flavors like green tea, strawberry, or pudding have proven to be popular among domestic consumers and overseas visitors.
Whereas traditional sweets play a major role in the domestic production, chocolate dominates the confectionery retail market in Japan.

Confectioneries in Japan

In 2018, the retail sales value of confectionery in Japan surpassed nine billion U.S. dollars for the third consecutive year. The domestic confectionery market can be broken down into two distinct categories: sweet and savory snacks. Savory snacks include products such as wheat or rice-based crackers and deep-fried confectionery, while sweets encompass a variety of products ranging from sugar-based treats like wagashi to baked goods like cakes.
To accommodate a growing health consciousness among consumers, manufacturers expanded into the reduced sugar confectioneries market, with market forecasts indicating a continuous growth for the future.

Retail sales value share of the leading chocolate confectionery manufacturers in Japan in 2017

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Release date

August 2018



Survey time period


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