While classic flavors popular in Western countries, such as chocolate, strawberry or cookies and cream, were also considered crowd pleasers in Japan, traditional Japanese flavorings that might cater to local preferences, such as matcha, adzuki bean, and soda, did not fall behind in popularity.
Traditional or traumatizing? Japan’s unique ice cream flavorsIce cream was voted the most popular sweet treat among Japanese, relegating all-time favorites, such as cake or chocolate, to second and third place respectively. Hybrid products, combining traditional confectionaries, so-called wagashi, with western ice cream culture, are commonly found in Japanese cooling shelves. Apart from traditional flavors, such as black sesame, sweet potato or kinako (roasted soybean powder), ice cream treats inspired by wagashi textures, such as daifuku mochi, count as firm favorites within the domestic ice cream market.
With food trends being repeatedly covered by national and global media, Japan’s love for desserts has been made accessible to international audiences. With that, more daring product releases have entered the market, tempting consumers with flavors such as soy sauce, natto (fermented soybeans), ramen or squid ink.