This statistic depicts the factors influencing online fashion shopping according to frequent shoppers in India as of February 2018. As of this date, around 24 percent of frequent shoppers in India stated that better prices encouraged them to purchase fashion products online.
Factors influencing online fashion shopping according to frequent shoppers in India as of February 2018
The original survey question was phrased as follows: "Could you please tell me the top 3 reasons why you did choose to buy this [category] online? Only top rank considered for analysis.".
Frequent shoppers are defined by the source as having made more than 3 online apparel purchase in the last 6 months.
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BCG, & Google. (February 16, 2018). Factors influencing online fashion shopping according to frequent shoppers in India as of February 2018 [Graph]. In Statista. Retrieved September 21, 2024, from https://www.statista.com/statistics/901070/india-factors-influencing-online-fashion-shopping-of-frequent-shoppers/
BCG, und Google. "Factors influencing online fashion shopping according to frequent shoppers in India as of February 2018." Chart. February 16, 2018. Statista. Accessed September 21, 2024. https://www.statista.com/statistics/901070/india-factors-influencing-online-fashion-shopping-of-frequent-shoppers/
BCG, Google. (2018). Factors influencing online fashion shopping according to frequent shoppers in India as of February 2018. Statista. Statista Inc.. Accessed: September 21, 2024. https://www.statista.com/statistics/901070/india-factors-influencing-online-fashion-shopping-of-frequent-shoppers/
BCG, and Google. "Factors Influencing Online Fashion Shopping According to Frequent Shoppers in India as of February 2018." Statista, Statista Inc., 16 Feb 2018, https://www.statista.com/statistics/901070/india-factors-influencing-online-fashion-shopping-of-frequent-shoppers/
BCG & Google, Factors influencing online fashion shopping according to frequent shoppers in India as of February 2018 Statista, https://www.statista.com/statistics/901070/india-factors-influencing-online-fashion-shopping-of-frequent-shoppers/ (last visited September 21, 2024)
Factors influencing online fashion shopping according to frequent shoppers in India as of February 2018 [Graph], BCG, & Google, February 16, 2018. [Online]. Available: https://www.statista.com/statistics/901070/india-factors-influencing-online-fashion-shopping-of-frequent-shoppers/