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Leading home care brands' household penetration rate in Russia 2017-2018

Household penetration rate* of leading home care brands in Russia in 2017and 2018

by A. Melkadze, last edited Sep 26, 2019
Leading home care brands' household penetration rate in Russia 2017-2018 In 2018, Fairy took the leading position as the home care brand with the highest penetration rate in Russia, with 44.8 percent of loyal households. Zewa, therefore, descended to the second position with 41.5 of penetration rate and Tide remained on the third place.
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Household penetration rate* of leading home care brands in Russia in 2017and 2018

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