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Leading home care brands penetration rate in Russia 2017-2020

Published by A. Melkadze, Jul 11, 2022
In 2020, a significant reorganization could be observed in the home care brands ranking by household penetration rate. Namely, Zewa overtook a leading position to Fairy, accounting for over 48 percent of loyal households. Fairy was the second most-purchased brand in this category in the country as of 2020.

Household penetration rate of leading home care brands in Russia in 2017 and 2020

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Release date

June 2021

Region

Russia

Survey time period

2017 to 2020

Supplementary notes

* Household penetration rate refers to the share of households buying a brand.

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