Most popular household cleaning products in Germany 2017-2020

Ranking of the most popular brands of cleaning and maintenance products based on use during the past three months in Germany from 2017 to 2020

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Release date

November 2020

Region

Germany

Survey time period

2017 to 2020

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

* First included in 2015.

** Not asked since 2016.

*** Not asked since 2017.

Information on base:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2017: 23,106 respondents, projected base of 70.09 million people
2018: 23,086 respondents, projected base of 70.45 million people
2019: 23.120 respondents, projected base of 70,60 million people
2020: 23,138 respondents, projected base of 70.63 million people

Figures are based on the following study:
2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021

Further information on methodology can the found here.

Original survey question: "Which of the following brands of household/ bath/ WC/ cleaning, scrubbing and maintenance products have been used in your household in the last three months?"
(Original German question: " "Welche der folgenden Marken vonHaushalts-/Bad-/WC-Reiniger, Scheuer- und Pflegemittel wurden in Ihrem Haushalt in den letzten drei Monaten verwendet?")

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