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Means of collecting consumer data by key department store operators in China 2020

According to the survey conducted between November 2019 and May 2020, around 98.3 percent of the surveyed 100 key department store operators in China said they collected consumer data through membership cards or membership schemes. Overall, 84 percent of respondents reported collecting consumer data and carrying out big data analysis.

Leading ways of collecting consumer data among 100 key department store operators in China as of May 2020

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Sources

Release date

July 2020

Region

China

Survey time period

November 2019 to May 2020

Number of respondents

100 domestic department store operators

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Statistics on "Retail in China"

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