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Ecuador: leading goods bought online 2020

During a 2020 survey, 88 percent of responding online shoppers in Ecuador stated to have acquired clothing over the internet, making it the most popular product purchased by online consumers in the South American country. Furthermore, 79 percent of participants said they had bought clothing accessories, while 76 percent stated buying footwear.

Leading products purchased by online shoppers in Ecuador in 2020

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Release date

June 2020



Survey time period

February to March 2020

Number of respondents

2,038 respondents

Age group

18 years and older

Special properties

among consumers buying online; total survey sample = 2,319

Method of interview

Online survey

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