Aspects of vehicle dealership experience Italian consumers enjoyed the least during purchase in 2018
Aspects of car dealership experience least enjoyed during purchase in Italy 2018
This statistic shows the aspects of the vehicle dealership experience that Italian consumers disliked the most during their purchase in 2018. It can be noted that too much paperwork was the most unappealing aspect of the dealership experience for Italian consumers.
Aspects of vehicle dealership experience Italian consumers enjoyed the least during purchase in 2018
Share of respondents
Too much paperwork48%
Location33%
Poor technology/digital tools29%
Lack of availability/stock29%
Overall purchase experience took too long24%
Poor demonstration of in-vehicle features/technology23%
Pricing issues/haggling21%
Poor dealer responsiveness to emails/texts/phone calls21%
Poor showroom/dealership condition17%
Dealer did not have access to information already provided16%
Pushy sales person12%
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Source

Release date

February 2018

Region

Italy

Survey time period

2018

Number of respondents

803 respondents

Age group

18 years and older

Supplementary notes

Survey question: What are the top three aspects of the dealer experience you disliked most when you acquired your current vehicle?

Aspects of car dealership experience least enjoyed during purchase in Italy 2018
This statistic shows the aspects of the vehicle dealership experience that Italian consumers disliked the most during their purchase in 2018. It can be noted that too much paperwork was the most unappealing aspect of the dealership experience for Italian consumers.
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