Italy: special beer consumers 2018, by age group

This chart depicts the share of consumers of special beers in Italy in 2018, by age group. According to survey results, the target of special beer consumers in the whole Italian population was about 70 percent and 75 percent of adults between 35 and 44 years old consumed special beers.

Share of consumers of special beers in Italy in 2018, by age group

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Release date

April 2018



Survey time period

April 10-16, 2018

Number of respondents

1,020 respondents

Age group

18-70 years

Special properties

Special beer consumers

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

By special beer is meant high-fermented beer, Belgian, pilsner, stout, bock beer, imported non lager beer, regional and craft beer in 50 cl and 75 cl format, as well as beer mix, light and non-alcoholic beer.

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