Italy: drivers of special beer consumption 2018

This chart depicts the results of a survey about drivers of consumption of special beers among consumers in Italy in 2018. According to data, the country of origin drove the purchases of 53 percent of asked consumers, while 51 percent of them were rather influenced by the characteristics of the special beer. Among the least influencing factors there was the shelf location, influencing only four percent of respondents.

Drivers of consumption of special beers among consumers in Italy in 2018

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Source

Release date

April 2018

Region

Italy

Survey time period

April 10-16, 2018

Number of respondents

1,020 respondents

Age group

18-70 years

Special properties

Special beer consumers

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

By special beer is meant high-fermented beer, Belgian, pilsner, stout, bock beer, imported non lager beer, regional and craft beer in 50 cl and 75 cl format, as well as beer mix, light and non-alcoholic beer.

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