Online buying platforms used for purchases on the Black Friday in France 2018

This statistic displays the ranking of the online buying sites where French consumers intend to carry out purchases during the Black Friday in 2018. It shows that 59 percent of the respondents planned to purchase products on Amazon, while 34 percent of French consumer stated they intended to buy products on the platform Cdiscount.

Ranking of the online buying websites on which French consumers intend to carry out purchases during the Black Friday in 2018

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Sources

Release date

November 2018

Region

France

Survey time period

November 13-14, 2018

Number of respondents

1,008*

Age group

18 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

This question was phrased by the source as follows: "Envisagez-vous de réaliser un ou plusieurs achats lors du Black Friday à partir des plateformes d'achat en ligne suivantes?"

* The source adds the following information: "Base: Question posée uniquement à ceux qui ont l'intention de réaliser des achats, soit 75 % de l'échantillon"

Multiple answers were possible.

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Statistics on "E-commerce in France "

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