Italy: users paying for online subscriptions 2018, by age group

This graph depicts the share of individuals paying for online subscriptions in Italy in 2018, by subscription's type and age group of users. According to survey results, subscriptions for music services like Spotify were preferred by 22 percent of users aged between 18 and 34 years and only by 11 percent of older users.

Share of individuals paying for online subscriptions in Italy in 2018, by type and user's age group

18-34 yearsOver 35 years
Home Internet41%50%
Streaming video service with on-demand/pre-recorded content only30%36%
Pay TV via cable, satellite or Telco TV subscription27%28%
Gaming service27%16%
Streaming music service22%11%
Live streaming video13%10%
None of these13%14%
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Sources

Release date

January 2019

Region

Italy

Survey time period

April 20 to May 8, 2018

Number of respondents

200 respondents

Age group

18 years and older

Supplementary notes

This question was phrased by the source as follows: "Which of the following subscriptions do you or your household currently pay for?"

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Statistics on "Video on demand in Italy"

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